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“It was just good business”

A Netflix envelope

Netflix’s recent announcement ignited a huge social media and traditional media reaction yesterday. But unlike many of Netflix’s past announcements, the overall response wasn’t positive. In fact, it was deeply negative. There’s no doubt that price hikes in general aren’t popular decisions, but as I read the details, most of what Netflix said made sense for them and wasn’t bad for me. It seemed like much of the Internet, however, took the price increase as nothing less than a vile betrayal along the lines of Peter Pettigrew towards Lily and James Potter (see what I did there? The final Harry Potter movie is out on Friday; the post is about movies).